The Body Shop eCommerce Web Site and Marketing Materials

2007 - 2008

Goal

As the in-house Web Designer for the America's Region Headquarters of The Body Shop, I supported marketing initiatives by updating elements in the eCommerce site, and creating HTML emails. Additionally, I contributed to targeted marketing projects, such as the development of a tool to help users find the right skin care line.

Approach

• Incorporated branding materials provided by the corporate office
• Worked with the online marketing director to create email marketing campaigns
• Created site graphics for the home page and interior pages to support marketing initiatives
• Supported the product catalog through image management and creation